Stay Safe Nova

New Normal – Redefining Resilence

The ongoing COVID 19 pandemic emphasizes the need for best personal hygiene. Using mask, frequent hand washing, protective eyewear, gloves can reduce the chances of getting infected to a great extent.

These are going to be the New Normal Habits for all of us in Future.

Till date industry considered eye-glasses and sunglasses only for vision correction and protection from UV rays amd harmful Blue Lights.

But this COVID_19 pandemic proves that now Eyewear should be considered as a complete protective gear for eyes and face.

New role of Eyewear = Vision Correction + 100% Protection from harmful lights +100% Protection from Viruses and harmful Bacteria particles + Lifestyle & Fashion

This increased role of eyewear in daily life can’t be 100% fulfilled by regular eyewear. Thus it will trigger the need of Safety Eyewear as an Essential Category.

The New Normal will expect safety to be combined with fashion.